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 The Film 

Dabur Vatika: Father's Day

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what we got:

For Father’s Day 2024, Dabur Vatika aimed to honor fathers of substance as part of their broader and popular 'Women of Substance' campaign. The goal was to showcase progressive fathers who are guiding and nurturing today's daughters to become the women of tomorrow.

What we did:

 

Working on the brand’s brief to create an emotionally resonant film, we crafted a story that begins with a father depicted as an unsupportive skeptic. Through a heartfelt transformation, he becomes a cheering supporter, bringing joy and relief to his daughter and the audience. By showcasing actions like braiding hair and doing makeup, the father's character also breaks gender stereotypes and norms along the way

Execution:

The numero-uno challenge for the team was to shoot the film in vertical format without any compromise of narrative or emotions.

But, with an A-team we managed to pull it off with ease!

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BTS from shoot

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FRAMES FROM THE FILM!

Engagement?

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The film resonated with the viewers deeply, in-turn promoting the brand engagement 

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