With an experience of directing digital and television commercials for national brands like Berger Paints, Mamaearth, Havmor ice-creams, Bombay Shaving Company, and more, Aarti's strength lies in understanding the brand requirements, managing client expectations, designing a visual story, and delivering the film with an efficient crew within the given timelines. Making the film look of quality is what she pushes towards for in her projects.