Case Study
Giving films with 50% + VTR, roz roz!
what we got:
Problem
Reviving the age-old magic of Multani Mitti for acne was once a cumbersome task, involving messy packs and the notorious side effect of dryness.
MamaEarth aimed to transform this traditional remedy into a modern, easy-to-use solution with the Multani Mitti Facewash, enhanced with the hydrating touch of Bulgarian Rose.
Our task
Communicate this solution in a fun, crisp and engaging manner connecting with the Gen Z!
What's the trait of every Gen Z?
it's wanting everything quick!
what we did:
and it felt like a perfect theme for our product's ability to deliver results fast!
So, that coupled with a dual meaning of "Roz" (daily) and "Rose," our campaign line-
Multani mitti, roz roz!
cleverly encapsulated the daily simplicity of using this facewash and the ingredients.
Roshni Walia, our protagonist, embodied the swift pace of today's youth through dynamic montages in the beginning, highlighting the product's quick application as the ultimate acne solution. And having her mother impart the timeless wisdom of Multani Mitti, seamlessly bridged tradition and modernity.
EXECUTION
We understood the aesthetics that MamaEarth requires-
a clean, white, green aesthetic with beautiful application shots!
That's exactly what we delivered!
Beauty film with a
yummy product window
the result?
a staggering 50%+
click-through-rate (CTR)
showcases the resonating success of our campaign—where tradition meets ease for an effortlessly radiant skincare routine.