The BAAP Rap
The Film
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Case Study
Case Study
what we got:
The Brief was to break away from the typical Father's Day advertisements and do something truly fun and unique.
Cue our Tagline: Father’s Day ke Boring Wishes ko karke swap, we bring you “The Baap Rap”
By taking this innovative approach, we not only stood out from the usual clutter but also created an exciting and fresh experience that no one has seen before.
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What’s new?
Fathers tell their own stories through their own lenses, rather than having their experiences defined or realized by the outside world. To top it all we made “The Baap rap” for youngsters to understand and relate.
Execution:
We aimed to highlight fatherly insights and quirks that everyone can relate to and appreciate.
90's elements in background Graphics, with funky costume and moves!
Brand Integration:
This concept aligns perfectly with our brand. Just as every rap features a bike or car, we seamlessly incorporated our product, the MG cars here.
Results?
An overwhelming influx of positive response from the viewers, boosting Brand Engagement Multifolds!
