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what we got:

Supertails, a supercool pet brand wanted to run a campaign for their annual swag sale. A sale that offers a range of products that gives your pet a swag life.


The brand wanted the basic essentials of an improved customer base, highlight their range of products and most importantly to deliver home the message of giving your pet a “Swag life with Supertails.” 

We needed an exceptional way to communicate this supercool swag sale by supertails. And we found one! 

what we did:

We added the swag to our communication. 


A Rap. 


Isn’t rap the definition of swag? Well, we made it. Plus. Plus. Plus. A bunch of pets rapping in style, that's it, we had your attention. 

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We had a bunch of cats and dogs swaying to the cool rhythm of the swag sale rap that communicated the required message with a cool ease. This was paired with some flamboyant aesthetics and catchy beats. 

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