WOW Skin Science: Hair Fall Ka OC
The Film
Case Study
Case Study
what we got:
WOW’s Onion Shampoo, a leader in natural hair care, needed a glow-up for Gen Z and millennials. So they amped up the formula with Onion + Collagen. Onion - the traditional GOAT for hair strength - and Collagen - a skincare superstar making its haircare debut. The challenge? Make this new duo the must-have for the younger crowd.
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What we did?
We played into Gen Z’s love for lingo, branding Onion as the OG (Original Gangsta) and levelling up with the intro of OC (Onion + Collagen). OC wasn’t just another slang, but it made the blend cooler and easier to catch on to.
​The ad retained WOW’s signature tone, personifying ingredients and turning hair fall issues into "OC moments" while reimagining everyday hair disasters with Gen-Z humour, wit, and a fresh vibe to show OC as more than a product - a lifestyle. ​
To hook the younger crowd, we cast Urvi Singh of Kota Factory, Crushed fame, who nailed the hair drama with sass and style, as OC comes to the rescue.
Results?
"Hair Fall Ka OC" hit home with the target audience. The film successfully repositioned WOW’s Onion + Collagen Shampoo as the go-to solution for young consumers. The campaign’s humour and relatability sparked major engagement, making WOW a hot topic in the hair care scene.